Webmasters who own PBNs participate in covert activity. They need to conceal their network from prying eyes. Consequently, they prevent bots from brands like Ahrefs and Majestic from crawling their sites. This way, their clients competitors can`t see what they`re doing.
It`s all pretty clever, but the clients of these PBN owners put an awful lot of faith in their ability to cover their tracks. If, for whatever reason, those tracks aren`t covered adequately, then those PBNs could easily get discovered and every one of their backlinks will likely be worthless. Remember as well that the way in which PBN owners block bots from crawling their site is simply by updating the robots.txt file. But there`s no written law which says any business needs to obey what`s in the robots.txt file!
Even worse, bots are able to see what`s within the robots.txt file. If it appears like the site is blocking lots of bots from crawling, that might in and also itself become a sign to Google that this website is shady. If Google does determine the site is link-spam haven, then expect the backlinks on the site to get worthless.
Individuals who own PBNs aren`t managing a charity. You`re going to have to purchase purchase backlinks. How much do you want to pay? That depends on the standing of the PBN owner and if you`ve got the hands over a discount code. Generally speaking, expect to spend several hundred bucks for approximately 1 to 5 backlinks. Each backlink should come from the different domain on the PBN.
In return for the cash, you`ll often get virtually no evidence that the links you bought are live anywhere. Why? Remember, PBN owners hide their sites. So rather than getting a listing of pages with backlinks, you`ll just get a list of domains that include your links with TF/CF info for each and every domain.
One more reason to try PBNs and purchasing backlinks: it`s often the case that they`re run by one person who has very little leisure time. Consequently, the PBN webmaster creates content to suit your needs just by spinning existing content on the web. If you`re not familiar with the thought of spinning, it`s wherein some blackhat enthusiasts take content that`s already online and use software to paraphrase it. That`s the way that they avoid duplicate content penalties.
However , spinning software isn`t anywhere near perfect. It`s often the case that spun content seems like something written by a young child in Kindergarten. If Google detects poor grammar inside the article that links returning to your site, it is possible to bet it is going to devalue the web link. When that occurs, you won`t get anything for the money you spent.
Webmasters who host PBNs will also be notorious for using shortform content. A backlink you get will often result in a write-up that just has about 300-350 words. Put simply, PBN owners do just enough to help you get a small amount of link juice. That doesn`t look authentic, and it probably isn`t going to fool Google for a lot longer. Take into account that you`ll rdvenf significantly better SEO benefits with longform content, which can be rarely offered once you purchase backlinks.
We`ve already discussed several ways that Google can determine should you be buying backlinks. First, it can see if the website is attempting to cover its tracks digitally. Second, it might pick-up on the spun content.
There are more ways that Google knows, though. As an example, a number of your backlinks is probably not relevant. If you purchase a backlink online that deals with pets plus it points to your site that`s information on auto repair, Google`s algorithm will notice that. The backlink won`t appear right.
Also, if you go cheap and pay for backlinks from low-quality websites, Google will quickly determine that they`re probably spam. Moreover, you can be assured that the folks at Google are monitoring the black hat sites to discover people selling backlinks. When you can locate a vendor that`s selling backlinks, so can Google.