We manage nearly 5,000 Pantone Colors into two Systems, one for print and packaging as well as the other for product design. Why? Each system is designed to feature market-relevant colors. Fashion designers need more whites, blacks, and neutrals within their palette, while print and packaging designers need colors which will POP on shelf.
The appearance of color can change based on the material which it is produced. In reality, some colors are not achievable in any way on a certain material. Thats why we organize colors into two systems to ensure the colours included are achievable and reproducible based on the materials used.
Exactly why are color standards important?
A brands color becomes its calling card, creating associations and expectations, triggering mental images and memories. Studies show the right color can increase brand recognition by up to 87%.
In product development, the correct color will be the differentiating thing that can stop someone in their tracks and capture their attention. It is additionally the most important design element for reflecting mood and elegance. The best color can sell products and ideas more efficiently by 50-85%.
But, deciding on the best color is simply the beginning. Keeping that color consistent presents multiple challenges which can be solved through Pantone Color Systems.
Color Interpretation: We all interpret color in slightly different ways. Even something as seemingly specific as Navy Blue could mean noticeably different things to different people. Using Pantone Shade card enables you to communicate your precise color requirements in a language which is recognized around the globe.
Multiple Materials: The colour of the final production material could have a tremendous impact on the appearance of your color as well as your satisfaction using the result. Pantones digital tools and vmcqif color references allow you preview and adjust these results before production, allowing you to avoid additional time as well as expense.
Multiple Suppliers: Working with more than one supplier could mean variations in processes and equipment, ultimately causing results that will vary significantly. Our cloud-based color tools can make sure that your suppliers are common aiming toward exactly the same target, for consistent results over the board.
Multiple Production Runs: Your color could be consistent within a production run, and definitely will it match the run before it? Or the one which follows? Color measurement and evaluation tools from Pantone and our parent company, X-Rite, make it possible to achieve consistent color from run to run, no matter when or where it is actually produced.
Enigmatic purples have likewise always been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra-violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 Ultra Violet symbolizes experimentation and non-conformity, spurring men and women to imagine their unique mark on the world, and push boundaries through creative outlets.