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Nearing the end of 2016, Google began letting webmasters know about upcoming changes to their search engine ranking system that would have impact on how sites would be viewed in 2017. To carry on to rank well in 2017, websites will need to hit certain additional criteria. In this article, I discuss these key new changes that will impact your website’s organic SEO rankings within the Google Search Engine.

The initial item on their own list is the one about ensuring that your website features a published SSL certificate set up. Now, so far as affordable search engine optimization company go, you will quickly be penalized if you do not come with an SSL certificate set up on your site.

Among the first moves in this regard already now set up, is that unless you provide an SSL certificate on the site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to permit a possible page viewer bear in mind that the web page has not been secured. Clicking on the exclamation mark raises the details of the security infraction. This new item is now already set up on the browser with all the January 2017 Chrome “56” browser update.

SSL certificates are certainly not a significant expense today and you can buy them put in place for only about $26 each year if you are not running an e-commerce site and about $70 or so when you are. Google is quite interested in customers being protected because they go to websites directed by Google and they wish to make sure that customer data entered on these websites is encrypted along with a person’s information is kept safe. In connection with this, they will therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate in place. So, if being discovered by Google organically is important to you, it is a step you will need to take with your site.

Next on the agenda is popup adds on webpages, particularly on mobile phones. Google customers find adds that popup on webpages they visit to be very obtrusive and annoying and Google continues to be listening to their complaints. Google found that popup adds often can cover a whole screen on a mobile phone and can also be hard to get rid of. Thus as Googlebot crawls your webpages and then in particular, your mobile webpages, be aware that they will be looking on popup adds with disfavor along with your page will likely be penalized if popup adds are normally found.

Google’s move here is that they are seeking to deliver quality content for their search and “AdWords” customers for their advertisers. These are on the seek out quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an enhance sell something. Advertising on the web is going to start to change due to this new internet search engine ranking requirement so when you are wanting that can be found and also you currently run popups on your own pages, you may be wanting to start performing some rework on these pages. Do standard advertising through key phrases links and hyperlinked images on pages instead – Google will reward you because of it as opposed to penalizing you.

Another change necessary for 2017 will see a lot of people scrambling to boost their website design architectures. Up to 50 % of all Access to the internet nowadays is carried out by cellular devices including tablets.

In a recent study done by a Google subsidiary company, it had been discovered that the normal load time for any webpage over a mobile device continues to be sitting at about 19 seconds to load. This same study indicates that mobile device users on the other hand just have an attention span for page loading of approximately 3 seconds. After 3 seconds, over 53% of users abort which means that slow-loading mobile pages that Google currently sends customers to via their search engine and on the part of their AdWords advertisers, are certainly not getting loaded.

So things are changing. Google presently has setup an entirely separate online search engine “page indexing” database inside their system for mobile webpages. The loading sweet-destination for a page is 2-4 seconds and when your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google is likely to make note of this as well as your page will no longer be turning up inside their search engine rankings for users until you can get this fixed.

This last change will have significant impacts on those entrepreneurs running websites using template webpage systems because these tend to make a lot of very “fat” webpages that load poorly. Webpages making use of a lot of “Javascript callouts” such as when “widgets” are utilized in a WordPress website; are incredibly fat and slow loading and will have virtually no possibility of passing the “Googlebot” crawler speed requirements for cellular devices.

With more than 50% of all website interactions now originating from mobile, it has the chance of cutting your total website visitors by up to 50 % as soon as your pages happen to be flagged by Googlebot for being slow loading – not too mobile was helping you anyway with approximately 53% of people clicking off before your page ever got loaded to start with.

In fact, many WordPress theme providers are now scrambling to develop and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury remains out on these however as to osdcpa or otherwise not they should be able to get down to the 2-4 second page loading time “sweet-spot” requirements now being essental to Google.

Hitting loading times which are consistently this fast, will virtually require the making of “natively coded, responsive” webpages which do not use widgets of the sort. And even enough time use to convert the content of your existing fat page right into a fast loading, content filled mobile page needs time that could still keep your page from the fast loading category.

In summary, the Google search engine these days is looking for professionally built, natively coded webpages to provide up solid content to the customers on cellular devices. To be successful having a website organically down the road as a result, will require for most online entrepreneurs, a need to rebuild existing websites.

Do you ever wonder about those error codes you receive once you click on the fix-it from Google Analytics? As well as other Analytical File? I noticed a few of the error codes are “code” issues, because Google (as well as other internet search engine) has crawled the web page, and located a ‘backend code’ page that isn’t accessible from viewers. (Not hidden pages) The situation with ‘fixing’ those errors is that they aren’t really errors, but access code that allows your site to operate.

The problem with having ‘crawlers’ analyze your website, and taking their word to your placements, ranks, as well as other site wide issues, is your site has been created with variables that aren’t offered to ALL crawler programs. Not everybody uses exactly the same combination of plugins, code, and securities as ‘everyone else’.