If you are the kind of person who has a membership site or wants a membership site, you probably enjoy having fancy stuff, enjoy having the bells and whistles. And when a particular feature exists, in case a certain marketing tactic is possible, you’re definitely going to consider to pursue it. Right? Wrong. You have to keep your site simple – since most those who will avoid keeping their website simple never get the site launched in the first place. The solution to a lot of the fancy stuff like split testing emails is you do not want to do it and there are many reasons why.
First of all, as opposed to split testing your emails, you ought to be centering on split testing the sales letter. You might spend all day long testing and tracking and figuring things out, but after the day, you will find the same 24 hours that everyone else on earth does. Why would you waste it testing out silly things?
If somebody is on the email list and you’re gonna be mailing out emails to them regularly and you’re going to be launching a product or service properly, meaning mailing out five to ten emails any time you launch something, then they’re going to open your email and click on on your link sooner or later. And if not, then they are merely not just a responsive subscriber. It doesn’t really matter should you split test emails just so you distribute lots of emails.
Have you thought about open rates? Let me tell you something from the technical standpoint. When you test email open rates, what your autoresponder service does is embed a picture inside your email messages. Unfortunately, spammers also have this procedure to find out when the junk mail messages they send are in reality opened. With this very reason, many email clients block these kinds of trackers, which means that your open rate tracking is not likely to be very accurate in any way. If you get a 50% open rate, that doesn’t really mean that only half of your subscribers have exposed your email, the quantity might be higher nevertheless the email tracker is actually blocked in their email client.
Things such as subject line split testing, such things as open rates are certainly not very accurate anyway. Steer clear of the fancy stuff. In terms of integrating autoresponders with your membership site, you need to integrate an autoresponder along with your membership site. This is probably the things that is vital.
Provide an opt-in box in your membership site and have some type of auto-subscribe functionality to automatically get somebody who buys to your membership site to obtain on your own list and this is included with most membership software including Wishlist member.
Now, why would you want to have both? Why would you want to have the auto-subscribe feature in addition to the manual subscribe feature in the membership site? Many reasons exist for. Somebody might join your membership site and after that accidentally unsubscribe from the autoresponder sequence and they want to get joined back in. Ensure it is easy to enable them to log in, enter their name and email address one more some time and return on the list. One other reason is the fact that many people have one e-mail address dedicated simply to processing their payments and the other towards receiving emails. If they eventually use their payment email once they join your membership site or fkafot just type in the wrong email and for reasons unknown, they’re not getting your messages, they are able to opt in utilizing that form on the inside towards the email address they are utilized to for receiving messages. Pretty simple.
Most fancy such things as split testing emails and tracking open rates are not important however some fancy things, the basic principles, like integrating your membership site as well as your autoresponder is vital. It’s one important thing to become told the best way to do many of these things, but wouldn’t it be nice to see an actual how-to step-by-step video, taking you through the hand, and walking you thru all the way? I believe so.