This small shop does online-only releases for marketers with limited funds. For $99, they’ll distribute your release to a healthy number of sources and track the final results in one place. In addition, i found the customer support quick and helpful, and Merrick Lozano, among the founders, replied personally, adding a great “mom ‘n pop shop” feel.
The down-side was that this links inside the release were designated “no-follow” by the sites that found the release, rendering the press release minimally valuable from a search engine optimization perspective.
PRWeb – They are a little bit more established, and it also feels this way. I was assigned a sales rep immediately and was promptly upsold to their $200 distribution package, because the lower-end packages didn’t include embedded links, which incontrovertibly kills any SEO value the press release could have for my client.
The production got a little more pickup than what I saw through PRLeap, though the sites that ran the discharge weren’t particularly exciting. One exception was SFGate, which kept the embedded links and graciously did not add “rel=nofollow,” thus keeping SEO juice intact.
One important thing that surprised me about PRLeap was the lack of reporting tools for online-only releases during writing. When I asked my PRWeb rep how best to report on where my press release was picked up, he suggested searching Google.
PR Newswire – This is a real-deal newswire distribution toolset. To become fair, the press release I submitted via PR Newswire cost north of $700 before targeting accessories (i.e. targeted lists of journalists), and it also went out on the live newswire to press rooms round the country, while I tested the other services for online-only releases, so jwzeam comparison isn’t supposed to have been an apples-to-apples examine best press release distribution service is the best value.
PR Newswire vets its users heavily. I had to submit various documents and prove We have a genuine company to get approval for their service, but when I was aboard, I was assigned a sales rep and an account manager, each of whom were helpful and reasonably quick to respond to my inquiries.
My client’s press release was picked up on over 230 websites. With 4 links with their site within the press release, you can do the math – that’s quite a solid linkbuilding effort!
Now, here are a few best practices for press release distribution. The best days to send are Tuesday, Wednesday and Thursday. Earlier is better than later, but stay away from the close and open of the market, 9:30 am and 4:30 pm Eastern. Off times can help (10:08 am instead of 10:00 am). It’s advisable to have 1 link for every 100 words of the release, roughly. Too many links comes off as spammy. For SEO value, operate in links for your site using text that describes everything you do. If you’re Venturebeat, don’t link the word “Venturebeat.com” in your press release – try to make tech news or innovation news area of the link.