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The other day I had a client at El Paso SEO Services ask me what footprinting was. While I’ve never been aware of it referred to as footprinting, I knew what he was talking about and feel that that speaks to the confusion regarding footprints associated with Search engine optimization. In my mind, footprints in Search engine optimization come down to 2 major groupings, so let’s discuss them now and break them into two admittedly crude categories: good footprints and bad footprints.

Bad Footprints – Let’s start with the bad footprints because they relate to your stake in SEO, you can also think of these as leaving “traces”. Google can use a “footprint” to tie a few web pages or sites together in their mind even when it’s not explicitly obvious. Obviously backlink building is definitely the basis of SEO for SEOers, but Google likes all links to get natural or in other words not built but earned.

Therefore, individuals who build links and who definitely are within the know try to disguise and camouflage those links which they build so they are appear natural in a few different ways. When building links from one site you have to a different you own for your purpose of ranking, as an example, you certainly want to make sure that Google can’t pick up on the proven fact that you have both of those sites of this link you create is going to be worth considerably less.

If both sites are hosted from the same IP, that’s an apparent giveaway that the same webmaster owns both sites and likely is linking for your purposes of influencing the SERPs. The IP in cases like this will be the footprint. There are numerous footprints which search engine listings can use to detect backlink building patterns and so the general rule of thumb is to always make your backlink building efforts look as natural as you can.

Good Footprints – Let’s call these “good” footprints, or typically strings of text that you can recognize and pull from the web page to find similar webpages. SEOers can use a footprint to discover website pages they wouldn’t normally be able to find through typical searches.

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So when you desired to find WordPress blogs linked to cars, you will have a line of text which can be seen on most WordPress blogs like “powered by WordPress”. When multiple web pages share a trait like that it’s known as a footprint. After that you can throw a modifying term like “cars” on the end of this footprint to discover sites related to your keyword and which satisfy your footprint.

Footprints are handy to find similar sites in general. For link-building it’s helpful for when if you find a type of site which you may get an easy link from just like a new blog platform you’re unfamiliar with, you might like to search for a distinguishable footprint it is possible to pull from this to locate a lot of other sites/linking chances to build off of. It may zgmjop just like a broken record at this point, but superior content articles are still king and better than every other SEO tip on this or some other list.

Creating good content earns you valuable links, social proof, and other important ranking signals/factors, in addition to it earns you repeat visitors to your website and contains an increased probability of converting on your own website’s goals. Arguably just as vital as understanding what SEO works in 2019 is understanding things to stop expending time on. That said, making predictions on what’s planning to become less effective is a lot more of any crapshoot as, away from black hat methods, it’s far more hard to take guesses on what search engines will value less.